SWOT

 Strengths of our idea

 - allows us to experiment with various different editing techniques
- enables us to film in a variety of different places
 - it allows us to experiment with different costume ideas from various different eras paying a lot of attention to details
- we can play around with intertextuality and a post modern pastiche of images
- it allows us to combine both performance and narrative
- using mass cast to create a comfortable environment for filming


Weaknesses of our idea

- stress when looking for appropriate venues and costumes
- as we are using a lot of different locations it is difficult to get a lot of filming completed in a day therefore we have had to spread it out over a longer period of time.
- as we need to spend a lot of time filming it was difficult trying to get together all of the extras at a time when they were all free and when we did manage to get them all together it was only for a limited amount of time.

Opportunities our idea produces

- experiment with new editing techniques that we didn't get the chance to use last year
- to work with a lot of people as we need extra actors and a mass cast
- to learn more about the production side of our music video
- to film in a wider range of locations

Threats to our idea

- involves relying on a lot of other people because of our mass cast
- due to the complicated nature of our video, if one element goes wrong it can jeopardise the rest of our filming
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